A proposal to w+b · Löhningen (SH)

Understanding your trade.Putting it into words.

w+b has built testing machines in Löhningen since 1970, and has sold them the same way for most of that time: a catalogue, a technical sheet, a quotation. The company has changed less than the laboratories it sells to.

The page you have just read is a first reading of your public content: the site, the product sheets, the certificates, the commercial register. It can be acquired as it stands, deepened with you, or extended into the documents your sales team uses.

See the three packages → Read the page again

A proposal by Christophe Picou · Luxpotential.

The trade first.

What the reading heard first

1970

One address, one family company.

5 000 kN

The largest frame is not the argument.

0.7 kN

The smallest one is not either.

900 J

Charpy energy, pendulum testers.

ISO 9001 and ISO/IEC 17025.

Five markers taken from your public content. The page sets them out; your own view corrects them.

01 The packages

Choose how far to go together.

Three fixed prices, in Swiss francs, excluding VAT. Each one starts from the page already built. What changes is how much of your own experience enters it.

The page as proposed

CHF 1 200.–excluding VAT

You recognise yourself in the proposal and want to use it.

Starting point: The reading already made from your public content.
What you receive: The page as presented, its texts and its design, with a short note on the presentation choices.
Adjustments: One consolidated round of feedback.
SEO and AEO: Editorial preparation and markup included.
Handover: The files, plus a 30-minute handover.

One page, in English, noindex while the proposal is open.

Choose this package

To go further together

The page and the interview

CHF 1 900.–excluding VAT

You want your reality on the floor to enrich this first reading.

Starting point: The page as proposed, put to the test of a one-hour interview: activity, customers, singularities, priorities.
A reading tested: A one-page synthesis: what you bring, the essential messages, the proofs.
The deepened page: Texts and hierarchy reworked, in the visual direction presented.
Adjustments: Two consolidated rounds of feedback.
Handover: Page, synthesis, files, 30-minute handover.

The interview is held by video call by default, on site on request.

Choose this package

The page and the materials

CHF 2 800.–excluding VAT

You want this expression in your commercial exchanges as well.

Starting point: Everything in the previous package.
Presentation sheet: A two-page PDF for customers, banks or partners.
Cover visual: A banner for LinkedIn, the channel w+b uses.
Adjustments: Two consolidated rounds, on the page and on the materials.
Handover: All files, 30-minute handover.

The messages stay consistent between the page and the printed documents.

Choose this package

A page in your working language, a visual direction and the adjustments described are included in every package. Prices are firm for three months; the calendar and the tax arrangements are confirmed by quotation.

02 Compare

The three packages, side by side.

What each package includes, line by line.

Included	The page CHF 1 200.–	The page and the interview CHF 1 900.–	The page and the materials CHF 2 800.–
The page as presented, its texts and its design	Included	Included	Included
One-hour interview with you	—Not included	Included	Included
One-page synthesis and reworked texts	—Not included	Included	Included
Two-page presentation sheet (PDF)	—Not included	—Not included	Included
LinkedIn cover visual	—Not included	—Not included	Included
Consolidated rounds of feedback	1	2	2
SEO and AEO preparation of the page	Included	Included	Included
Files and 30-minute handover	Included	Included	Included

The sense of the proposal

Your trade first. The page comes after.

03 Included in all three

A trade that can be understood, by visitors and by search engines.

The page is prepared for SEO and AEO. Every term is explained further down, in plain words.

Useful information

What w+b makes, for whom, where it is made, at what force. Consistent addresses and telephone numbers. Proofs attributed to their source. Answers to the questions a laboratory asks before a quotation.

A structured page

Heading hierarchy, metadata, alternative texts, sharing information, and Schema.org markup of the activity where the validated data allows it.

A supported handover

A handover note for your web provider: the final address, indexation, consistency with the existing site. Nothing is left for you to guess.

Indexation, ranking and citations in AI answers depend on the search engines, on the page being published, and on the visibility of your web address. No package promises a position.

04 How it works

Three steps, no surprises.

Understand

Your trade as the starting point. In the second and third packages, the interview puts the reading to the test against your own experience of the floor.

Adjust

You confirm the facts, the forces, the photographs, the formulations. Nothing is published about you without your agreement on that point.

Hand over

The page, the texts, the notice, the elements of visibility. The handover helps your provider prepare the integration on your own address.

05 Questions

The questions that come first.

To choose

At CHF 1 200.–, is it really the page already presented?

Yes. The page you have read is the deliverable, in its texts and its design, with one consolidated round of feedback. Nothing is removed from it. What the higher packages add is your own experience, and the documents that carry the same language into your commercial exchanges.

What is a consolidated round of feedback?

Your remarks, gathered in one go and answered in one go. It keeps the work readable and avoids the slow erosion of a page corrected twenty times. A new graphic direction, or a scope that widens beyond the page, is quoted separately.

How is the page put online?

Your provider integrates it and publishes it on your web address, with its own budget and its own schedule. The files handed over are the page, its styles, the images, the referencing elements and a handover note. If you have no provider, the handover covers the choice and the instructions.

When can search engines see it?

The page you have read carries a noindex instruction: it stays out of the results while the proposal is open. The preparation aims at the version published on your web address, once that address is live and visible.

How is a package confirmed?

By a quotation stating the scope, the calendar, the price excluding and including VAT, the payment terms and the conditions of use of the files. The order is placed by your agreement on the quotation.

How are texts and photographs used?

Your content is the material. The page uses the photographs published on your site, at their original proportions, reprocessed for size, weight and contrast. Facts and visuals are validated with you; sources and licences are stated; permissions are confirmed before publication.

Can we go further, later?

Yes, when a precise question arises about the future of the company. That work is quoted after the interview, and it is not described here.

The vocabulary, in plain words

SEO: Being found when someone searches for what you do.Search engine optimisation, also called organic referencing: the work that makes a page understandable and relevant to search engines, without paid advertising. Position depends on the engines; no package guarantees it.
AEO: Being the source an AI assistant quotes.Answer engine optimisation: the page is written and structured so that it can serve as a reliable source when an assistant answers a question about testing machines. The fundamentals are those of SEO. Google states that no special markup is required for its generative search features; citations remain the engines' decision.
Indexation and noindex: The difference between a page that exists and a page that is found.Indexation is a search engine's decision to keep a page in its index. The noindex instruction asks it not to. This proposal carries that instruction; it is removed when the page is published on your address.
Metadata: The two lines that decide whether someone clicks.The title and the description shown in search results and in the browser tab.
Heading hierarchy: One title, then subtitles, in order.The H1, H2 and H3 levels that give the page its outline, for readers as well as for machines.
Alternative text: What an image says, for those who cannot see it.A short description attached to each photograph, read by screen readers and by search engines.
Schema.org markup: An identity card for the company, in machine-readable form.Structured data describing the activity, the address and the contact details, built only on validated data.
Sharing information (Open Graph): What appears when the link is sent.The title, description and image displayed when the page is shared by email or on a social network.
Handover note: The page leaves with its instructions.A short document for your provider: files, fonts, colours, address, indexation, and what must stay consistent with the existing site. Thirty minutes of handover accompany it.
Web address and provider: Where the page lives, and who looks after it.The address is the one you already own or choose; the provider is the person or agency who publishes and maintains it.
Excluding VAT: The price before tax.The work is delivered from France. Any Swiss VAT falls to the receiving company, under the acquisition tax rules. The exact arrangements are stated on the quotation.

Your view of the proposal

You recognise w+b in these pages? Let us talk about what comes next.

One exchange is enough to confirm the package, the calendar and the one or two points the page still gets wrong.

Talk to Christophe Picou → Read the page again

A proposal to w+b, Löhningen, 28 October 2026. Fixed prices in CHF, excluding VAT, valid three months. Terms and calendar confirmed by quotation.
Christophe Picou · ia@veia.ai

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